What is RELOK and Can It Help Me?

What is RELOK and Can It Help Me?

Girl standing on the side of a highway, looking confused at a directional road sign showing arrows labeled Reason, Love, and Knowledge RELOK
In a recent coaching session with an executive who was working on creating a different culture in his organization, a thought came into my awareness.
I call it The RELOK. Don’t look at the dictionary for a definition—I made this word up! Once I realized the RELOK, I began to see it everywhere. I even noticed it while coaching a young teen preparing for her upcoming Bat Mitzvah.
“Oh golly, this RELOK works for everyone, regardless of their age,” I exclaimed to myself!

RELOK Is for Everyone Who Wants to Achieve a Goal

Would you like to know what it is? And if YOU have it?
Let’s find out together. First, I ask you—what is it you want to achieve? What goal are you pursuing? Can you state it in one sentence?
Once you have your goal in mind, fresh and clear, see if you can apply the RELOK method to achieving it.
This mindset boils down to three elements that must exist for anyone to reach their desired outcome—and feel fulfilled once they arrive.

The RELOK Formula

REason

Start by asking yourself: Why do you want to achieve this goal?

What is your bigger why? Your raison d’être—what makes this goal so important to you? Reflect on the motivation that drives you.

Some may use the word “purpose” here. I prefer to simplify it. It’s your reason for pursuing this particular goal.

Importantly, the reason must come from within you—not from society, or people around you.

The clearer you are about your deeper why, the more likely you are to succeed.

LOve

Next, ask yourself: Do you genuinely love the goal you’re envisioning?

Take a moment to assess whether this goal stems from your personal belief, desire, and conviction—or from someone else’s.

Do you activate your love for the goal using your reason? Does it stir your curiosity and get you out of bed in the morning?

Think about the people around you—are you surrounding yourself with those who share your passion? Are they lifting you up?

Sometimes, self-doubt can cover the love you have for your goal. If the love isn’t immediately clear, search for it.

Because without love, the goal remains just a dream.

Knowledge

Now that you’ve clarified your reason and deepened your love, it’s time for the third step: knowledge.

What do you need to learn to make this goal a reality?

Explore the ways you can gain that knowledge—and where to find it.

How much time are you willing to invest?

And what strengths do you need to grow and develop to support your goal?

What I’m discovering is that authentic coaching is all about engaging others in self-directed learning.

Achieve Your Goals with RELOK

RELOK = Reason + Love + Knowledge
How can you apply this one short word to everything you do?
I would love to hear!
a collage of reason, love, & knowledge
As always,
Be yourself, stay positive, and become the champion you want to see!